Business growth and technology consulting for restoration and home-service companies, and a free directory of the companies homeowners call after a flood, fire or storm.https://restorationadvertising.com/enhttps://restorationadvertising.com/articles/marketing/google-ads-local-services-ads-or-seo-for-a-restoration-company/https://restorationadvertising.com/articles/marketing/google-ads-local-services-ads-or-seo-for-a-restoration-company/How each way of getting found charges, who it suits, and how a restoration company can decide where to start without trusting any one agency's numbers.Tue, 06 Oct 2026 00:00:00 GMThttps://restorationadvertising.com/articles/marketing/local-services-ads-for-a-restoration-company/https://restorationadvertising.com/articles/marketing/local-services-ads-for-a-restoration-company/What Google checks before a restoration company can run Local Services Ads, how you pay, and what to ready first. Requirements vary by category and place.Tue, 06 Oct 2026 00:00:00 GMThttps://restorationadvertising.com/articles/fire-smoke/smoke-and-soot-after-a-nearby-wildfire/https://restorationadvertising.com/articles/fire-smoke/smoke-and-soot-after-a-nearby-wildfire/A wildfire miles away can leave smoke, ash and odor in a house the fire never touched. How it gets in, what EPA and CDC advise, and when to call a professional.Wed, 30 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/insurance/flood-vs-water-damage-on-a-homeowner-s-policy/https://restorationadvertising.com/articles/insurance/flood-vs-water-damage-on-a-homeowner-s-policy/How homeowners policies usually treat sudden leaks, gradual damage, flood and sewer backup, what to ask your agent, and what to document. No promises on coverage.Wed, 30 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/insurance/reading-a-restoration-estimate-before-you-sign/https://restorationadvertising.com/articles/insurance/reading-a-restoration-estimate-before-you-sign/What the common line items on a water damage estimate mean, why the total can change, and what to ask about before you sign a work authorization.Wed, 30 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/marketing/what-to-put-on-a-restoration-website-that-gets-calls/https://restorationadvertising.com/articles/marketing/what-to-put-on-a-restoration-website-that-gets-calls/What a stressed homeowner needs in ten seconds, which trust signals are real, how to build useful service and city pages, and what to leave off.Wed, 30 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/marketing/your-google-business-profile-as-a-restoration-company/https://restorationadvertising.com/articles/marketing/your-google-business-profile-as-a-restoration-company/How to set up a restoration Google Business Profile: categories, service areas, hours, photos, verification, review replies, and fake listings.Wed, 30 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/mold/mold-inspector-vs-remediator-how-to-tell-the-roles-apart/https://restorationadvertising.com/articles/mold/mold-inspector-vs-remediator-how-to-tell-the-roles-apart/Mold inspectors and remediators do different jobs. Why one company doing both is a conflict of interest, what state rules exist, and what to ask before you hire.Wed, 30 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/water-damage/frozen-and-burst-pipes-prevention-and-the-first-hour/https://restorationadvertising.com/articles/water-damage/frozen-and-burst-pipes-prevention-and-the-first-hour/Which pipes freeze first, how to protect them in a cold snap, how to thaw one safely, and what to do in the first hour after a pipe bursts.Wed, 30 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/water-damage/sewage-backup-why-it-is-not-a-clean-water-job/https://restorationadvertising.com/articles/water-damage/sewage-backup-why-it-is-not-a-clean-water-job/Why sewage water is treated differently from a leak, the health risks, what not to touch, and whether to call a plumber or a restoration company first.Wed, 30 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/fire-smoke/smoke-damage-you-can-t-see-and-why-the-smell-comes-back/https://restorationadvertising.com/articles/fire-smoke/smoke-damage-you-can-t-see-and-why-the-smell-comes-back/Smoke leaves residue in walls, ducts and fabrics long after the flames are out. Why the odor returns on humid days, and what real smoke restoration involves.Tue, 29 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/fire-smoke/what-can-be-saved-after-a-house-fire/https://restorationadvertising.com/articles/fire-smoke/what-can-be-saved-after-a-house-fire/After a fire, some belongings can be cleaned and restored and some cannot. How to sort them, what a pack-out is, and what to do about food, papers and electronics.Tue, 29 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/growth/systems-that-let-a-restoration-company-take-on-more-jobs/https://restorationadvertising.com/articles/growth/systems-that-let-a-restoration-company-take-on-more-jobs/A restoration company grows when calls, jobs and paperwork run through simple systems. What to set up first, what to measure, and when software helps.Tue, 29 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/insurance/documenting-your-loss-before-the-cleanup-starts/https://restorationadvertising.com/articles/insurance/documenting-your-loss-before-the-cleanup-starts/Photos, video and a written list made before anything is moved or thrown away make a claim easier to support. What to record, what to keep, and what to leave alone.Tue, 29 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/insurance/the-adjuster-s-visit-and-choosing-your-restoration-company/https://restorationadvertising.com/articles/insurance/the-adjuster-s-visit-and-choosing-your-restoration-company/What an insurance adjuster does, how to prepare for the visit, and why you usually get to choose your own restoration company even when your insurer suggests one.Tue, 29 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/marketing/getting-found-when-disaster-strikes/https://restorationadvertising.com/articles/marketing/getting-found-when-disaster-strikes/When a pipe bursts, people search on their phones and call the first company that answers. What a restoration company needs to be found, and to be chosen.Tue, 29 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/marketing/reviews-and-response-time-why-the-first-call-wins-the-job/https://restorationadvertising.com/articles/marketing/reviews-and-response-time-why-the-first-call-wins-the-job/How reviews and speed shape which restoration company a homeowner calls, how to ask for reviews the right way, and how to answer a bad one without making it worse.Tue, 29 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/mold/mold-after-water-damage-testing-and-remediation/https://restorationadvertising.com/articles/mold/mold-after-water-damage-testing-and-remediation/Mold can start within a day or two of water damage. When it needs a professional, what testing can and cannot tell you, and what mold remediation actually involves.Tue, 29 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/storm-damage/after-hail-and-wind-tarps-board-up-and-storm-chasers/https://restorationadvertising.com/articles/storm-damage/after-hail-and-wind-tarps-board-up-and-storm-chasers/How to make a storm-damaged house safe, what temporary repairs to do first, and how to spot the out-of-town contractors who show up after every big storm.Tue, 29 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/video/before-and-after-content-that-wins-jobs-with-permission/https://restorationadvertising.com/articles/video/before-and-after-content-that-wins-jobs-with-permission/Why before-and-after work convinces homeowners, how to shoot it so the two pictures match, and how to protect your customer’s privacy while you show it.Tue, 29 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/video/the-videos-a-restoration-company-needs/https://restorationadvertising.com/articles/video/the-videos-a-restoration-company-needs/Seven kinds of short video that answer what a homeowner is worried about before they call, where to put them, and what a phone can do without a production crew.Tue, 29 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/water-damage/burst-pipe-or-flood-plumber-or-restoration-company-first/https://restorationadvertising.com/articles/water-damage/burst-pipe-or-flood-plumber-or-restoration-company-first/After a burst pipe you may need both a plumber and a restoration company. Which one fixes what, what to do before either arrives, and how to avoid paying twice.Tue, 29 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/water-damage/the-first-24-hours-after-water-damage/https://restorationadvertising.com/articles/water-damage/the-first-24-hours-after-water-damage/What to do in the first day after a flood, burst pipe or leak: make the house safe, stop the water, document it, and call for help before the damage spreads.Tue, 29 Sep 2026 00:00:00 GMThttps://restorationadvertising.com/articles/water-damage/water-extraction-and-drying-what-to-expect/https://restorationadvertising.com/articles/water-damage/water-extraction-and-drying-what-to-expect/What a restoration company does after a flood or leak, why drying takes days rather than hours, and how you can tell the structure is actually dry.Tue, 29 Sep 2026 00:00:00 GMT