By Restoration Advertising · 09/29/2026
The Videos a Restoration Company Needs
Seven kinds of short video that answer what a homeowner is worried about before they call, where to put them, and what a phone can do without a production crew.
Why does a restoration company need video at all?
Because the person calling you is afraid, and a face and a plain explanation calm people down. Homeowners can't judge your equipment or your training. They can judge whether you look like people they would let into their home on the worst day of the year, and video shows that faster than a paragraph does.
Video also answers the questions people are too stressed to ask on the phone: what will happen, who will show up, how long will it take.
You don't need a big production. You need clear audio, steady footage and honest words.
Seven videos worth making
1. Who we are
A one-minute introduction: the owner or crew on camera, where you work, and how you handle a call. It belongs on your home page and your Google profile.
2. One video per service
Water, fire and smoke, mold, storm. Sixty to ninety seconds each: what it is, when you need it, what you do first.
3. What happens when you call
The first phone call, the arrival, the first hour. This takes the mystery out of the moment people fear most.
4. What the equipment is doing
A short explanation of air movers and dehumidifiers, so a homeowner knows why a loud machine will run for days.
5. Frequently asked questions
One short answer per video: "Is my flooring ruined?" "Will mold grow?" Each one can be found in search on its own.
6. Job walkthroughs
Before, during and after on a real job, with the customer’s permission. See the separate article on before-and-after content.
7. Customer stories
A customer describing what it was like, in their own words, with their written consent.
Where should the videos go?
Put them on your own site, on the page each one answers, and on a YouTube channel, and add a few to your Google Business Profile. Put the service videos on the service pages and the introduction on the home page. Give each one a plain title that matches what someone would search, and a description with the city and the service.
Do you need a professional crew?
Not for most of these. A recent phone, good light, a quiet room and a short script go a long way, and sound matters more than picture. Add captions: many people watch with the sound off, and captions help people who are deaf or hard of hearing. Use a professional when you want polish: an ad, a logo animation, or a brand video that will run for years.
What should you avoid?
- Claims you can't back up, such as "fastest response in the state."
- Footage of a customer's home, family or belongings without written permission.
- Stock footage passed off as your own jobs.
If you would like help with video for a restoration or home-service company, see For restoration companies.