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Video for restoration companies: what to film, what earns trust, and how before-and-after footage wins work.
These guides are for restoration and home-service companies. A homeowner cannot judge your equipment or your training, but they can judge whether you look like people they would let into the house, and video and photos show that quickly.
Read in this order
- The Videos a Restoration Company Needs covers why a restoration company needs video, where the videos should go, whether you need a professional crew and what to avoid.
- Before-and-After Content That Wins Jobs, With Permission covers why a before-and-after pair convinces people, how to shoot a matching pair, what to write beside it and what you must never do.
Looking for the marketing side? See marketing.
Everything in Video
09/29/2026
Before-and-After Content That Wins Jobs, With Permission
Why before-and-after work convinces homeowners, how to shoot it so the two pictures match, and how to protect your customer’s privacy while you show it.
09/29/2026
The Videos a Restoration Company Needs
Seven kinds of short video that answer what a homeowner is worried about before they call, where to put them, and what a phone can do without a production crew.